I was thinking about how to properly communicate the value of software engineers as individuals, basically “why should you hire me specifically?”

In The Before Times, the answer was “I create code to solve your business problem”.

Two things have changed since The Rift.

Nowadays, the people with the business context have access to generate code with LLMs, and that code can usually do something useful (at a local POC scale). Business people were already busy using things like fivetran, zapier, airtable, notion, sheets/excel to become less dependant on interacting with The Backlog. As long as they don’t get the impression they are doing Software Engineering we’re all good.